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Our performance

More than 10,000+ smart bettors follow our tips and grow their bankroll

* Past performance is not indicative of future results. With sports betting your capital is at risk and your bankroll can go up as well as down.

Bets:
9,014
Avg. Odds:
1.89
Win Rate:
57.9%
Profit:
48,255 pts
ROI:
5.4%

Why choose Bet Investor?

Give your sports betting a competitive edge. Stop guessing and start investing!

12 of 14 profitable seasons

We work hard to provide you with a long-term competitive edge on the football betting markets. Our model has turned a profit in 12 of 14 seasons since launch.

Easy and time-efficient

Following our service is easy. We do all the hard work in advance, so you don’t have to. We then send you the tips and all the relevant information you need to place the bets and win.
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Tax-free income opportunity

Unlike dividends and capital gains from stocks or other investments, profits from sports betting are tax-free in the UK and across many countries worldwide.

Proven track record

We take pride in our track record, yielding a 5.4% return on investment over the course of 14 seasons! That’s an average return of £5.40 for every £100 staked.
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Innovative take on sports betting

Our model incorporates both quantitative and qualitative analysis. We use advanced statistical modelling to compile our own odds, then we look at qualitative factors to make the final call.
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Recession-proof asset class

Sports betting is uncorrelated to financial markets and the general economy, and therefore impervious to recession. This makes it a great way to diversify your investment portfolio.

“Pretty reliable tipster with a strong track record. The tips are well researched and have more than paid for themselves.

Nigel W

“Great service, quite straightforward to follow. All bets are in high liquidity leagues so it’s easy to get good odds at different bookmakers or on the exchanges.

Stefan I

Frequently asked questions

Bet Investor is a football tipster service operated by a two-man analyst team with over 14 years of experience in sports betting.

We use advanced statistical modelling to find value betting opportunities across football markets and email them directly to your inbox.

Take a look at our subscription plans and choose the one that works best for you.

Our predictive model combines both quantitative and qualitative analysis. We use advanced statistical modelling to compile our own odds and compare them against market odds.

This helps us identify potential price inefficiencies we can take advantage of. We then look at various qualitative factors specific to each event in order to make the final decision.

Explore our plans and choose the one that works best for you.

With our Free plan, you will receive 10 tips per month. When you upgrade to a Premium plan, you can expect approximately 50 tips each month.

At Bet Investor, we champion quality over quantity. Waiting for the right opportunities is crucial to maintain a competitive edge. We will only send you tips we believe hold positive expected value following careful analysis.

For this reason, the number of tips you receive can fluctuate based on the betting opportunities available across the markets at that time. During periods with fewer opportunities, we will send you fewer tips and vice versa.

Try Bet Investor for free today. Stop guessing, and start investing!

We will send you tips directly to your email inbox.

To ensure our tips reach your inbox and they aren’t mistakenly redirected to your junk or spam folder, please add our email address to your ‘Safe Senders’ or ‘Whitelisted’ contacts.

If you wish to be informed about our emails as soon as they land in your inbox, consider setting up new email notifications on your mobile or PC. This will allow you to act on the betting opportunities quicker and potentially secure higher odds.

Get expert football tips in your inbox for free. Try Bet Investor today, no strings attached!

We will send you tips between 07:00 and 09:00 Greenwich Mean Time (GMT) for matches taking place later that day, or the day after.

You will typically receive more tips during weekends, and generally when more fixtures take place. A higher volume of matches often lead to better opportunities to take advantage of the market inefficiencies that inevitably arise.

Join 10,000+ smart sports bettors who follow our expert tips and win!

You will receive all the key information required to place the bets. Namely, the match details, league, kick-off time, and our betting recommendation.

We will also send you the best available odds and where you can find them. In addition, we will recommend a stake, as a percentage of your bankroll, to help you balance risk and reward.

Finally, we will provide you the minimum odds we believe offer positive expected value. Here’s an example:

Match: Newcastle vs Aston Villa
League: English Premier League
Kick-off: 12 Aug 2023, 17:30 GMT

Tip: Newcastle to win
Odds: 1.80 (4/5)
Bookmaker: Betfred

Stake: 2.5% (of your bankroll)
No bet under: 1.73 (8/11)

We will send you tips between 07:00 and 09:00 Greenwich Mean Time (GMT) for matches taking place later that day or in the following days.

You will typically receive more tips towards the end of the week for events that take place during the weekend.

Get expert football tips in your inbox for free. Try Bet Investor today, no strings attached!

Taking advantage of the best odds available is an integral part of any successful betting strategy. Having access to a wide range of bookmakers or betting exchanges can significantly increase the probability you will find great odds.

It’s critical that the odds you take match or exceed the minimum recommended odds stated in our tips (no bet under).

If you’re an experienced sports bettor, consider using a betting brokerage that covers various bookmakers and betting exchanges such as BetInAsia or Sportmarket. This will allow you to automatically place higher stakes at the highest available odds.

As part of our service, we will tell you where to find the best odds for each tip. However, you may not have access to that particular bookmaker or the odds may have dropped since.

Consider using an odds comparison site such as Odds Portal to ensure you take the best odds available at all times.

Join 10,000+ smart sports bettors who follow our expert tips and win!

We offer three subscription plans, here’s an overview of each:
Price: Free forever.
Billing: No credit card needed.
Features: 10 tips per month*.
Best for: beginners exploring sports betting for the first time. The free plan allows you to trial our service before upgrading to a paid subscription plan. This can be a good way to gradually build up your bankroll without paying any fees.
Price: £29.90 per month
Billing: Billed same day each month, auto renews, cancel anytime.
Features: 50 tips per month*.
Best for: experienced bettors looking to follow all our tips with no strings attached. The Monthly plan gives you full access to our service, while paying on a monthly basis. This means you have the flexibility to cancel your plan at any time.
Price: £19.90 per month, £359 £239 per year – you save 33%!
Billing: Billed every 12 months, auto renews, cancel anytime.
Features: 50 tips per month*.
Best for: experienced bettors with a long-term investment mindset. With our 12-Month plan, you get full access to all our tips while saving 33% in fees each month!
By cutting your costs in half, you’re able to grow your bankroll at a faster rate. Moreover, with a longer investment horizon, short-term losing streaks have a much lower impact on your overall success.

Explore our plans and choose the one that works best for you.

* The exact number of tips you receive each month will vary subject to the value opportunities available across the betting markets at that time.

We accept a wide range of payment methods globally, here’s a detailed breakdown:

Cards: We accept major debit and credit cards for quick and secure payments worldwide, including Visa, Mastercard, American Express, Maestro, JCB, and China UnionPay.

Digital Wallets: We also support popular digital wallets such as Google Pay, PayPal, as well as Apple Pay for added convenience.

Bank Redirects: In addition, we accept payments from various regional providers including: iDEAL (Netherlands), Bancontact (Belgium), EPS (Austria), giropay (Germany), BLIK (Poland), Przelewy24 (Poland), and TWINT (Switzerland).

Vouchers: Multibanco is available for customers in Portugal.

All transactions are processed securely through Stripe, ensuring your payment information remains protected at all times.

Ready to get started? Choose your plan and join Bet Investor today!

When deciding how much money to allocate towards sports betting, it’s important to consider your affordability, risk tolerance, and target earnings.

Affordability

The cardinal rule of sports betting is that you should only bet with money you can afford to lose. Betting beyond your means puts you at financial risk and adds unnecessary psychological pressure, which could impair your judgement.

Consider how much you can afford to lose without affecting your standard of living and budget accordingly. It’s also prudent to separate your bankroll from your everyday funds.

Ring-fencing money solely intended for sports betting will reduce the emotional impact of losing streaks. The ability to withstand drawdowns puts you in a position to capitalise on the winning streaks that eventually follow.

Risk tolerance

Risk and reward in sports betting are inextricably linked. Some bettors prefer high stakes, while others are more comfortable with smaller stakes. Neither approach is inherently wrong provided that you’re placing bets with positive expected value while employing sound bankroll management.

Risk tolerance refers to how comfortable you are with taking risks. Understanding your own risk thresholds will help you decide how much to set aside for betting.

Smaller stakes protect your bankroll from short-term variance and minimise the psychological impact of individual losses. On the other hand, the smaller your stake, the longer it takes to accumulate significant returns.

In contrast, higher stakes entail deeper drawdowns and bigger emotional swings. During winning streaks however, you’re able to grow your bankroll at a faster rate.

Target earnings

Setting a specific earnings goal can be a good starting point for calculating your bankroll size. Historical performance can give you a rough estimate of expected profitability.

Example:

Target earnings: Suppose you aim to earn £500 a month.

Expected ROI: Since launch, our model has yielded a 5.4% historical return on investment (ROI). For simplicity’s sake, let’s assume a 5% future ROI.

Monthly Turnover: To earn £500 a month based on 5% ROI, you will require a monthly turnover of £10,000 (£500 ÷ 5%).

Stake per Bet: We typically send out approximately 50 tips each month*. Assuming you place 50 bets a month, your stake per bet would need to be £200 to achieve a turnover of £10,000 (£10,000 ÷ 50).

Starting Bankroll: We recommend betting no more than 2.5% of your total bankroll on a single bet. If you stake £200 per bet and that represents 2.5% of your bankroll, you will require a starting bankroll of £8,000 (£200 ÷ 2.5%).

Summary:

£500 (target earnings) ÷ 5% (expected ROI) = £10,000 (monthly turnover)

£10,000 (monthly turnover) ÷ 50 (bets) = £200 (stake per bet)

£200 (stake per bet) ÷ 2.5% (of bankroll) = £8,000 (starting bankroll)

Adjust the formula to calculate the size of your bankroll. When calculating profit, remember to deduct your monthly subscription fee.

Since our cheapest option is the 12-Month plan priced at £19.90/month, we recommend a minimum bankroll of £500 for the service to remain feasible after you deduct our fees. If you’re unable to allocate a bankroll of at least £500, our Free plan may be a good place to start.

Ready to join Bet Investor? See our plans and choose the one that works best for you!

* The number of tips you receive each month will vary subject to the value opportunities available across the betting markets at that time.

* Past performance is not indicative of future results. With sports betting your capital is at risk and your bankroll can go up as well as down.

Over the course of 14 years, our model has yielded a historical return on investment (ROI) of 5.4%, or £5.40 for every £100 staked. For a detailed performance breakdown, take a look at our track record.

Please note that past performance may not be a reliable indicator of future results. While we work hard to maintain our competitive edge, we’re unable to guarantee return on investment.

All investing is subject to risk including the possible loss of the funds you invest. Therefore, we strongly recommend betting with money you can afford to lose without affecting your standard of living.

Haven’t started yet? Take a look at our plans and choose the best one for you!

Yes, you can cancel your subscription at any time. By default, subscriptions are set to auto-renew, either monthly or yearly. If you decide to cancel, the change will take effect at the beginning of your next billing cycle, and you will not be charged for the upcoming billing period. You can manage your current plan here.

Rest assured, cancelling won’t affect your access for the duration of the current billing period. You will retain full access to your current plan until its expiration. Please note, we don’t issue refunds for the periods you have already paid for. For more information, please read our Terms & Conditions.

Haven’t started yet? Take a look at our plans and choose the best one for you!

No, we focus our efforts exclusively on football. Our core expertise and years of experience lie in football betting, and ultimately that’s the sport we’re most passionate about.

Sports betting markets are increasingly more efficient each year, and we firmly believe that specialisation is key to success in an industry as competitive as ours.

Ready to get started? Choose a plan and grow your bankroll!