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Choosing your plan

No two sports bettors are the same. Different bettors have different levels of experience, areas of expertise, and approaches to betting. When devising your betting strategy, it’s important to consider the size of your bankroll, your risk tolerance, as well as your investment horizon.

With over 15 years of experience in football handicapping and predictive data modelling, we’re confident in our ability to spot value across the European betting markets. We offer three plans, and the one that works best for you will depend on where you are in your betting journey.

How our plans compare

Our basic free plan can be a good way to familiarise yourself with our service at no cost. Once you’re satisfied with the quality we provide, you can upgrade to a Monthly or a 12-Month paid plan. Here’s how our three plans compare:

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Price: Free forever.
Billing: No credit card needed.
Features: 10 tips per month*.
Best for: beginners exploring sports betting for the first time. The free plan allows you to trial our service before upgrading to a paid subscription plan. This can be a good way to gradually build up your bankroll without paying any fees.
Price: £29.90 per month
Billing: Billed same day each month, auto renews, cancel anytime.
Features: 50 tips per month*.
Best for: experienced bettors looking to follow all our tips with no strings attached. The monthly plan gives you full access to our service, while paying on a monthly basis. This means you have the flexibility to cancel your plan at any time.
Price: £19.90 per month, £359 £239 per year – you save 33%!
Billing: Billed every 12 months, auto renews, cancel anytime.
Features: 50 tips per month*.
Best for: experienced bettors with a long-term investment mindset. With our 12-Month plan, you get full access to all our tips while saving 50% in fees each month! By cutting your costs in half, you’re able to grow your bankroll at a faster rate. Moreover, with a longer investment horizon, short-term losing streaks have a much lower impact on your overall success.

Explore our plans and choose the one that works best for you.

* The exact number of tips you receive each month will vary subject to the value opportunities available across the betting markets at that time.
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Footballer taking a penalty and a diamond icon

Receiving tips

Once you’ve started your plan, we will send you tips directly to your email inbox. You will receive our tips between 07:00 and 09:00 Greenwich Mean Time (GMT) for matches taking place later that day or in the following days.

To ensure our tips reach your inbox and they aren’t mistakenly redirected to your junk or spam folder, please add our email address to your ‘Safe Senders’ or ‘Whitelisted’ contacts.

We’ve historically sent out an average of 50 tips per month to our paid subscribers. However, the total number of tips you get may vary subject to time of the season, and whether European cup competitions or international fixtures take place.

Odds in betting represent probabilities of outcome. A bet that holds positive expected value is one where the probability of outcome exceeds the implied probability of the odds. The quantity of tips you receive is subject to the value available across the betting markets at that moment. At times, betting opportunities can be scarce or non-existent.

At Bet Investor, we favour quality over quantity. Waiting for the right opportunities is crucial to maintain a competitive edge. We will only send you tips we believe hold positive expected value following careful analysis. Here’s an example of the information you get with each tip:

Example tip:

Match: Newcastle – Aston Villa
League: English Premier League
Kick-off: 12 Aug 2023, 17:30 GMT

Tip: Newcastle to win
Odds: 1.80 (4/5)
Bookmaker: Betfred

Stake: 2.5% (of your bankroll)
No bet under: 1.73 (8/11)

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Placing bets

Securing the best odds available is integral to any successful betting strategy. This requires dedicated effort on your part to take advantage of the highest odds the market has to offer. Settling for lower odds erodes the expected value of your bets. Over time, even the smallest of differences in the odds you take can significantly impact your profitability.

Example:

Let’s imagine you stake £100 per bet and we send you 500 tips over the course of the season. For simplicity, let’s assume all your bets have odds of 21/20 (2.05).

If you were to win 50% of your bets, you’d make a £1,250 profit. However, if you consistently chose slightly lower odds of say 19/20 (1.95), and still won half of your bets, you’d end the season with a £1,250 loss!

50% Win Rate at Odds of 21/20 (2.05) = £1,250 Profit

50% Win Rate at Odds of 19/20 (1.95) = -£1,250 Loss

As part of our service, we send you our betting recommendation as well as the bookmaker offering the highest odds. We strongly recommend that you actively pursue the best odds available whenever possible. Consistently taking lower odds results means you consistently win less. Over time, these unrealised profits can be the difference between winning and losing itself.

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Footballer celebrating a goal and a piggy bank icon with a Pound sterling sign
Footballer celebrating a goal and a piggy bank icon with a Pound sterling sign

Profit

Every profitable betting strategy entails a winning formula applied consistently over an extended time frame. Placing bets with positive expected value is a prerequisite, but not sufficient alone for success. This, coupled with sound bankroll management and the mental fortitude to stay on course through the peaks and troughs, are the only true way to sustain long-term profitability.

Of course, without a consistent betting edge, any bankroll would eventually dwindle over a long enough series of bets, regardless of the betting strategy. This is where Bet Investor comes in. We devote our time, energy, and expertise to spotting value betting opportunities for you to take advantage of.

Over the course of 14 seasons, our model has yielded a historical return on investment (ROI) of 5.4%, or £5.40 for every £100 staked. Learn more about our model and sports analytics here.

Whether you win or lose during your first few months, one pitfall to avoid is jumping to conclusions too soon. Winning and losing streaks are part and parcel of betting. The downside of a short-term betting outlook is the higher exposure to volatility with no time to recover.

Due to the small number of bets, randomness can influence your results. While you may profit well above expectations, you may equally undergo a negative run well below the average expected value of the bets placed. In probability theory and statistics this is known as ‘variance’.

Example:

Imagine you place one bet every day at odds of Evens (2.00) and a win probability of 55%. After placing such bets for a month (30 bets), your chances of netting a profit are approximately 63%. However, if you continue placing such bets throughout the year (365 bets), the likelihood you’ll be profitable increases to around 88%.

55% Win Probability at Evens (2.00) over 30 bets ≈ 63% Chance of Profit

55% Win Probability at Evens (2.00) over 365 bets ≈ 88% Chance of Profit

This example illustrates the importance of a large enough sample size of bets to ‘ride out’ short-term variance. In the short-term, it’s possible to string together a profitable run from bets with negative expected value. Similarly, it’s also possible to experience a losing streak from bets with positive expected value.

In the long run however, positive expected value bets would yield a profit and negative expected value bets would yield a loss. The greater the number of bets, the smaller role chance plays overall. Typically, with average odds around Evens (2.00), you’d require a sample size of several thousand bets to get a clearer picture of skill versus luck.

Take a look at our track record for a detailed performance breakdown.

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Re-invest

So you’ve come across a proven tipster with a reliable track record. You’ve put them to the test and you’re confident your bets hold positive expected value. The next question is, how much should you bet? Betting on the exact same tips could result in a very different financial outcome depending on the staking methodology you employ.

Bet too much and you compromise your bankroll in the event of a loss. Bet too little and you miss an opportunity to grow your bankroll in the event of a win. Sports betting is as much about mitigating risk as it is about maximising returns. The optimal stake is one that balances the level of risk with the potential reward.

Flat staking vs. Fractional staking

Flat staking is perhaps the most widely used approach in betting. Simply put, this means staking the same fixed amount on every bet, regardless of bankroll fluctuations, the expected value or the odds. This gives equal weighting to the value of the bets you place.

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However, in practice the true value of each bet can differ. Moreover, by not adjusting your stake after each bet could mean you’re overexposed to risk. If your fixed stake is too high relative to your bankroll, a losing streak can significantly deplete your funds. Equally, by not increasing your stake as your bankroll grows, you could be leaving money on the table.

An alternative approach to flat staking is betting a variable amount based on the size of your bankroll. This is known as fractional staking which involves adjusting your stake to a proportion of your current bankroll. As your bankroll grows, so does your stake, and vice versa.

By increasing your stake in line with the growth of your bankroll, you’re able to capitalise on winning streaks and maximise your returns. Furthermore, you’re maintaining a level of protection against potential losses. This approach inherently prevents you from going bankrupt as you’re always betting a fraction of the bankroll you have left.

Example:

Consider two sports bettors: Bettor 1 and Bettor 2. Both start with a bankroll of £2,000 and place 1,000 bets at odds of Evens (2.00) with a 55%-win probability.

Bettor 1 adopts flat staking, consistently betting £100 (5% of his starting bankroll) regardless of the outcome of his previous bets. If the 55%-win probability holds true, he’d win 550 bets and lose 450, resulting in a profit of £10,000. His final bankroll would be £12,000.

Bettor 2 employs fractional staking, starting with a bet of £100 (5% of his bankroll). For every subsequent bet, he adjusts his stake to represent 5% of his current bankroll. For example, if his first bet wins, his second bet is £105 (5% of £2,100); if it loses, the second bet is £95 (5% of £1,900).

Due to the variable stake, we simulated 10,000 betting sequences based on the above inputs to account for the inherent randomness and variability in outcomes. Based on our simulations, Sports Bettor 2 achieved an average profit of £10,480, while his bankroll grew up to £12,480.

Sports Bettor 1:

Starting bankroll of £2,000, betting with a £100 flat stake.

55% Win Probability at Evens (2.00) over 1,000 bets ≈ 10,000 profit

Sports Bettor 2:

Starting bankroll of £2,000, betting a with fractional stake (5% of bankroll)

55% Win Probability at Evens (2.00) over 1,000 bets ≈ 10,480 profit

The example above demonstrates the mathematical advantage fractional staking has over flat staking over a long series of bets.

In both cases you must cap the maximum stake per bet in order to protect your bankroll. As a rule of thumb, you should never stake more than 5% of your bankroll on any single event. At Bet Investor, we err on the side of caution which is why we’ve historically recommended staking no more than 2.5% of your bankroll per bet.

Join 10,000+ smart bettors who beat the bookies. Choose your plan and grow your bankroll.